Showing posts from February, 2020

Feb 2020 Newsletter: What I Learned in NYC!

What I Learned in NYC! My Trip to Gain More Art Exposure   Early this month I took two trips, one for business and one for pleasure. I'll start with the New York City trip. For a long time, I have been interested in licensing my work. I researched online the best licensing expos, and found SURTEX a few years ago. As a result, I finally attended the SURTEX licensing expo (at the Javits Center) in NYC (Feb 2-5, 2020) to see what this licensing thing is all about. I learned that licensing is not a sprint, but a marathon, as I have a lot to learn about licensing itself, contracts, how to set up a good-looking booth, and how to create surface design patterns (and if I would like to even attempt surface design). (A general image of the Surtex Fair) There were artists, surface designers and licensing companies from all over the world with a huge variety of styles. I was very aware of the idea that this was a fact-finding mission. The exhibitors were there to