Emerald is Pantone's Color of the Year 2013

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PANTONE's Color of the Year 2013
is EMERALD. (Emerald 1756-41)
 
I know Pantone does color forecasting
so designers and merchants can plan for the
year, but logically shouldn't the color be chosen AFTER the year is over.
Just sayin'.

Image source: pantone.com

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